There are many cogs in the wheel of an email marketing campaign but getting it right can result in brand loyalty and higher conversions among your target audience. For this reason, it’s crucial to hit the crucial aspects of a campaign of this type. Only by doing so can you make sure that you reap the benefits of this kind of marketing.
To give you a better idea of why you should invest in email marketing, customers who receive marketing emails from a brand spend 138% more than those who do not.
Here’s how to nail your email marketing using cold email template so that you can join the brands that are successfully connecting with clients.
How to run an effective email marketing campaign
1) Identify your goals
Before you do anything else, it’s crucial to set up the goals you’re aiming for with your email marketing campaign. Do you want to boost sales for a particular product or service? Or do you simply want to build more solid relationships with your clients? Are you hoping to boost engagement among your target audience? Alternatively, do you want to boost brand awareness in the industry at large?
Regardless of what your goals are, it’s important to identify them. Failure to do so will result in an unfocused email marketing campaign whose results you can’t even measure.
2) Define your target audience
Once you’ve set out your goals, it should be easy to identify your target audience. You might find it helpful to segment your audience. After all, every industry has different audiences, where each segment has different needs. For example, you will probably achieve higher levels of success if you engage with your audience segments differently. You could vary your approach for each segment depending on age, gender, location, interests and previous level of engagement with your brand.
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3) Compile an email list
By the time you’ve defined your target audience, it should be easy to figure out where you can find them. Finding these people is key to building an effective email list. In order to find these people, you need to know where they hang out. If your target audience spends most of their time on social media, then you can share a signup form on your social media channels. If you want to target website visitors as part of your target audience, then you should set up a signup form on your landing page. Perhaps you think you can capture some people from various online communities. If so, you can share this signup form in Reddit forums, Facebook groups and Quora discussions.
4) Clean your email list
Don’t forget to clean your mailing list regularly. This way, you’ll only be left with responsive email addresses for a higher success rate.
5) Choose an email marketing platform
After you’ve built your mailing list, the next step is choosing an email marketing platform. Choosing the right email marketing platform for your needs is key because this choice could make or break your success.
There are many email marketing platforms on the market at the moment. The most popular of these are MailChimp, Amazon SES, Zerobounce and Sendgrid. However, the downside to these well-known email marketing solutions is that none of them offer email marketing, email verifications and transactional emails in one place. Since this combination of services is crucial for any email marketer, they often find themselves having to pay for more than one platform. Only by doing this can they create a comprehensive system for their email marketing needs.
As the founder of KIRIM.EMAIL Transactional will tell you, this solution can be cumbersome at best and expensive at worst. Imagine the hassle of having to switch continuously from one email marketing platform to another while transferring information back and forth. The costs of relying on multiple email providers to form an email marketing system also add up.
“During my time working on the popular email marketing platforms, I was disappointed to find that they didn’t offer exactly what I needed,” says KIRIM.EMAIL Transactional founder Fikry Fatullah. “These platforms are already expensive as it is. To make things worse, I kept having to supplement each platform by paying for other tools to make the process efficient. I decided to build my own solution – one comprehensive platform to help with transactional emails, email marketing and email validation at a one-time fee.”
The best email marketing platforms come with the following features:
· Deliverability
It’s bad news for your brand when clients receive their delivery emails as spam. It’s even worse when they get these emails late or do not get them at all. That’s why working with a reliable transaction email provider is essential. KIRIM.EMAIL Transactional guarantees deliverability. Most importantly, this provider should guarantee that your client will receive your emails through their inbox.
· Analytics
When it comes to business data, the needs differ across the board. However, what remains consistent is the need for comprehensive numbers. All business needs numbers to help them track their progress. The best transactional email providers allow you to track spam complaints, bounce rates, and open rates. KIRIM.EMAIL Transactional will go as far as providing delivery insights, which are vital in email improvements.
· Customer support
The success of transaction emails greatly relies on responsive support. Even pros need help from time to time. As such, customer support is an ideal feature for any email marketing platform. You should be able to get assistance right away in case your account experiences a hitch. Support can be offered to clients through phone conversation, chat, or live feed. It’s even more important to ensure that the customer support team is highly responsive. Additionally, reliable email marketing platforms come with customer-centric tools and knowledge to help you solve small problems on your own if you’d prefer to go the DIY route. KIRIM.EMAIL Transactional offers quality customer support for all clients as well as the tools to ensure that your email marketing campaign launches without a hitch.
· Easy set-up
This is an essential element to consider when getting a transactional email service. Imagine how frustrating it can get when you can’t run the app after signing up and paying for a plan. Therefore, you must ensure you and your team can use the platform comfortably before buying it. Since the team at KIRIM.EMAIL Transactional wanted to take the stress out of email marketing, they’ve built a user-friendly platform – one that email marketers of all levels can use comfortably.
· Value for Money
An email marketing tool is a huge investment in a business. As such, you must be confident it has all that you need before purchasing it. Therefore, take your time and assess the platform; if it has a free trial, try it out first before purchasing a plan. The team behind KIRIM.EMAIL Transactional knows that the best transactional email platform is not about the price. Rather, it’s about the quality of services your business will get. KIRIM.EMAIL Transactional is committed to consistently providing quality services to ensure that email marketers can run exceptional campaigns that convert.
6) Choose your email campaign type
Ideally, your goals should give you direction regarding the best email campaign type for your brand.
– Welcome email
A welcome email is an effective way to engage new subscribers to your mailing list because you send it with no strings attached. In fact, welcome emails have the highest open rates (91.43%) and an average click-through rate of 26.9%. This is much higher than any other form of email marketing. To really reel your new subscribers in, you can offer them a discount coupon in your welcome email.
– Transactional emails
A transactional email is an email that is sent automatically in response to a trigger that you set up in advance. For example, you could set up an email to go out automatically when someone abandons their cart. You could also set an automated email when someone spends more than a specific amount of time browsing through a particular section of your online store. In both cases, a good transactional email can reengage someone who expressed interest in your website then left.
– Newsletters
Newsletters are the most common type of email marketing. These emails usually contain business updates, product roundups and how-to guides that clients could find useful. As such, they’re mainly used to build and maintain relationships with current and potential clients.
7) Design your email
You could draft the most educational and engaging email ever, but if it doesn’t look appealing then it won’t hit the mark. Designing a good-looking email is important if you want to capture and retain the attention of your target audience. It’s also important to get the design of your marketing emails just right to ensure that you’re presenting a cohesive brand identity across all your platforms.
8) Get the timing right
Sending an email at 3am would be a huge mistake on your part for obvious reasons. In order to maximize on your open rate, you need to send all your emails at times when people are likely to see them. According to experts, it’s best to send your marketing emails on Tuesday, Wednesday and Thursday. More specifically, the best times to send these emails for maximum visibility are 10am, 2pm and 8pm.
9) Evaluate the results
Your job as an email marketer doesn’t end the moment you hit “send.” After you launch your email marketing campaign, you need to be on standby to evaluate the results. Only by doing this can you improve on your strategy next time. Valuable metrics to pay attention to include open rate, who opened the email, clicks and shares.
10) Adjust accordingly for your next campaign
With the metrics above, you can adjust your strategy for better success the next time you’re sending your marketing emails. You can also do A/B testing to figure out which approach yields the best results.
When you’re planning to launch an email marketing campaign, you need to keep the above steps in mind. While all the steps we’ve highlighted are equally important, Step 5 is actually critical to the success of your campaign. After all, your choice of email marketing platform will make all the difference between whether or not you can achieve the rest of the steps.
If you’re looking for an email marketing solution that is easy to use and scalable, look no further. To learn more about KIRIM.EMAIL Transactional, visit their website. Sign up today and wave goodbye to cumbersome and expensive email marketing tools.
